For Bar Owners Who Love Business
BoardGame Empire is a form of bar entertainment that taps a new and growing market of customers: board game players. Like trivia and karaoke, BoardGame Empire will attract guests who want an evening of entertainment and enhance the guest experience for patrons already at the restaurant. Unlike trivia and karaoke, this is something that practically no one else in the Boston area is doing, which presents a major opportunity.
The board game industry has been experiencing double-digit annual growth for the last five years, and game purchases have risen between 25 and 40% year-over-year for the last four (sources below). This new wave of games is targeted at a broad adult market with options ranging from challenging strategy games to social party options.
Once a week, BoardGame Empire will turn your establishment into a destination for all these players. A place where they can discover new games, compete against others, win prizes and meet new people. All while eating dinner, having some beer and generating revenue on an otherwise slow night.
Below are answers to some questions you might have about BoardGame Empire.
What Is BoardGame Empire?
Once a week, a host from BoardGame Empire will come in for 3.5 hours with a selection of 50+ board and card games. The offering will run the gamut from nostalgic classics like Connect 4 and Battleship to party games like Cards Against Humanity and Taboo to serious gamer options like Settlers of Catan and Pandemic. Anyone in the restaurant can select a game for free and play for as long as they like. If there’s a game they want to try, the host will explain the rules. If people want something new, the host will make recommendations. If they want a game not in the collection, the host will order it and have it there to play the next week.
There will also be recurring special events. Previous ones have included tournaments, Dungeons & Dragons for First Time Players, and a showcase for indie game developers. These options will give players variety in their gaming experience, or, if they choose, they can just stick with the core model of choosing the games they want to play with their own friends. At the end of the night, the host will give away prizes, crown any tournament winners and tell participants what they can expect the next time they come in.
Is There Really a Market for This?
At the bottom, you'll find links to the source articles from The Economist and The Guardian for the statistics mentioned earlier and to provide more background on the growing board game trend. The board game community is real, it is growing, and it is enthusiastic.
Additionally, similar businesses are succeeding. In Brookline, Knight Moves, a café where people can buy pastries or sandwiches while playing board games, is almost always full, and they just opened a second location in Somerville. Meanwhile, Aeronaut Brewing Company in Somerville has seen a boost in Monday night attendance ever since they started their weekly board game night. And this concept has seen success in cities across the continent. From Snakes and Lattes in Toronto, to Game Haus in Southern California, to The Board Room in Washington, D.C. However, there are only a few case studies to point to locally, because so few businesses in Boston are doing anything like this. Most of the bars and restaurants that offer board games in the area tend to only have a few to choose from while focusing on the childhood options rather than the new ones released in the last few years.
That means that while positive indicators are there, a restaurant that uses BoardGame Empire will have a great opportunity to establish a foothold in a new market.
How Would the Event Be Promoted?
There are five major methods used to promote BoardGame Empire, however we do not discuss pricing or marketing strategies on our website. If you would like to know more about either of those things, we would love to set up a meeting to discuss them. Contact info is provided at the bottom of the page.
Who Is Running This Business?
My name is Jonathan Krieger, and this is my business. I’ve spent the last five years working with Stump! trivia, hosting games, hiring and training new employees, and doing sales. Before that, I spent another five years working in the restaurant industry. I understand what makes bar entertainment an amazing an experience for the guest, how to draw players to a venue and how restaurants work. I also understand how to select and train hosts that are engaging and professional who will in turn create an exciting experience that brings people back week after week.
In addition, I and the hosts I have hired are extreme board game enthusiasts. We know what games the community likes and what concepts would make the event most exciting for our players.
How Do We Set up a Meeting?
Interested in bringing BoardGame Empire to your restaurant? Or do you just want to know more about us? E-mail us at firstname.lastname@example.org, and we can set up a meeting any time. Or fill out this form below...
*Statistics referenced are from the following two websites: